It's not women's football, men's football, kid's football...it's just football.

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Our strategy was simple, create a campaign that takes pressure off young female players from being role models, trailblazers or groundbreakers, and instead just focusses on the joy you feel from scoring a goal.

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A pro-active piece of work we initially pitched just to Manchester City that was so successful they rolled it out across the entire City Group network of clubs globally.

Agency: M&C Saatchi Sport & Entertainment

CD: John Parker

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