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PlayStation
Horizon: Forbidden West.
Horizon Forbidden West was the much anticipated follow up to Horizon Zero Dawn, at launch PlayStation wanted to focus on making two key elements of the game more iconic; Aloy and the Machine Creatures.
We created an influencer led campaign than focussed on elevating both of these 'characters' in a way that would be authentic to the existing audience and attention grabbing for those yet to experience the game.
Agency: Ear To The Ground
ECD: John Parker
CD: Steven Parsons
Production: Various / Influencers
The Machines Come Alive - A series of partnerships with SFX influencers
Train like Aloy - Training films created by Cosplay influencers
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