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PlayStation
How We Play.
With the World Cup taking place in Qatar and more fans than ever watching from their homes during the winter months we took Big Zuu and Alisha Lehmann into the homes of fans in the UK to see that regardless of the team you're supporting, there are many of the same rituals, including food, celebrating and a bit of FIFA23 on PS5.
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Three hero films were complimented by a multitude of social content appearing on talent and media channels.
Agency: Ear To The Ground
CD: John Parker
Director: Chris Faith
Editor: Ayman Chaudhry
Production: Faithful Hound
Media Partner: COPA90
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