To launch PlayStation's soon to be iconic PS5 we wanted to show that everybody was excited for its release, from the kid in their bedroom to the biggest celebs in their sleek homes.

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We showed what PS5 meant to people and how your very first play of PS5 feels with two hero films featuring Michael B Jordan and Naomi Osaka, followed by a talent seeding campaign with personalised PS5s taking over social channels at launch.

Agency: Ear To The Ground

CD: John Parker

Strategy: Jack Ward

Art Director: Graham Cheal

Copy: Callum Tyler

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