We convinced Samsung to sign up as official partners of Tough Mudder in a bid to shake off the tag of being too 'clean and clinical'. We craeted a series of immersive experiences for fans, including; Tough Mudder in VR, The Tough Selfie and The Super Slo-Mo Slide.

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The partnership won multiple awards including The Sport Industry Experiential Marketing Award and an astonishing four in one night at the Marketing Week Awards.

Agency: M&C Saatchi Sport & Entertainment

CD: John Parker